THE NEW CPG LANDSCAPE

Address food safety needs head-on

Consumer packaged goods companies (CPGs) face a challenging food landscape. The U.S. Centers for Disease Control and Prevention estimates that one out of every six people is sickened by a foodborne illness every year. Also, about 50 percent of FDA recalls involve incidents with allergens. Food professionals also have the pressing challenges of complying with FSMA regulations in their efforts to keep consumers safe.

CPGs must deal with even greater sanitation issues and distribution challenges stemming from a multitude of international food safety standards. As a result, U.S. food companies have an even greater need to determine safety, quality and authenticity of products they receive from overseas. These concerns are driving an increased need for technologies, testing and strategies for CPG companies everywhere.

As the above changes are communicated to consumers, their preferences significantly impact the food supply chain – and that also presents more challenges for CPGs. As they increasingly seek fresh, local foods, there are many associated safety implications. After all, unprocessed foods do not have an opportunity for baking, roasting or frying during food production to eliminate the risks of foodborne illnesses.

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